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Subtle Street Style #5 : Flo the wild hedonist


Subtle Street Style presents today its new Subtle Man, his style and personality. After the street style of Thomas the tightrope walker and Vittto the globe-trotter, let's discover Florian, or Flo the wild hedonist for the intimate ones.

Subtle Street Style offers a careful selection of looks and personalities to inspire you every day. It's not always easy to create a look for yourself every morning. That's why our Subtle Men are here to inspire you through their conception of men's fashion in their everyday life, and the association of their style with their derbies. Enough to find ideas and avoid errors of taste!

Flo the hedonist is typically the good buddy who inspires us. Thirty years old and a consultant in retail strategy, he founded in January 2017 the men's fashion blog Soliroca. In his own words, he defines his style as an "extension of his personality" (the idea is terribly appealing to us). Preferring to follow his inspiration rather than the trend, he lets himself be guided by a desire for authenticity and sharing between enthusiasts. His look is defined by his favourites for pieces or brands that he chooses according to values of fairness and quality, without skimping on elegance. .

Who are you?
Florian, freshly turned 30. Daytime strategy consultant, writer and founder of Soliroca at night. I wanted to give a different image of the men's lifestyle. A lifestyle that focuses on authenticity, simplicity... and chill !

How do you define your clothing style?

Cool, casual, with a touch of originality. Never flashy, but always reflects my personality. Elegance is acquired when style is an extension of our personality.

What's your favorite song of the moment?

Arabella from the Artics Monkey.

How does it feel to walk around with your Subtle Alpha's?

That's great. They are the original touch with a suit, the basis of a more casual but elegant outfit with jeans and a t-shirt. .

What are your plans for 2017?

That Soliroca becomes the site where elegant but uninhibited men come to be inspired and discover brands of passionate people, and that they can also buy all our finds.

If you would also like to tell your story, write to us about your adventures at the following address

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